First Launch
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Launch Guide

How to launch a product, start to finish.

Written for founders shipping their first few products. Pricing the launch offer, picking a window, writing a listing that converts, and what happens after launch day.

  1. 01Submission GuidelinesA digital product that has been publicly available for 12 months or less, with an offer equal to or better than any other publicly accessible offer. The offer also has to clear a minimum bar: free trials longer than one month, or discounts of more than 25%. Other offer types are judged on whether the value is strong enough.

Launching soon? Submit your launch or see what else is live this week.